The FentyxPuma collection

"As a Creative Director, Rihanna fuses her independent approach to music and fashion, her love of Japanese street culture, and the sport-driven design of PUMA. The result is her debut collection from FENTY PUMA by Rihanna and it's nothing short of fearless."

Yesterday (Tuesday) the FENTY x PUMA launched in Bergdorf Goodman and Puma online store. The collection will hit Puma stores and select retailers, including Bloomingdale’s, worldwide today (Wednesday).

Check out the entire collection in the slide below

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Pic source: // Photo: Marcus Tondo /

The full collection isn't launching at once. There will be much more than what was released this week. New items will be launched every month until December. Check out the current available FENTY x PUMA items below!


Rihanna outside Bergdorf Goodman on Tuesday wearing Fenty x Puma fall 2016 (see more on her Snapchat @rihanna)

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Fenty x Puma bra £100 vs Maniere De Voir bra £15


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